Attached & High-Density Detached New Home Tour of Orange County, CA

Spring 2018

Attached & High-Density Detached

New Home Tour of Orange County, CA

Thursday & Friday
April 5 & 6, 2018

Westin South Coast Plaza Hotel
at The Performing Arts Center

(800) 937-8461
686 Anton Blvd
Costa Mesa, CA 92626
Map and Directions

Give Your Affordable Designs a Makeover for 2018!

LIKE IT OR NOT, A HOUSING CRASH (ok, call it a major correction if that makes you feel better) IS ON ITS WAY. When it hits, will you have one of the 3 or 4 kinds of product that will prosper?

In my opinion, this crash will be worse than 2006-2009 (in Orange County we had 16,000 starts in 2006, and dropped to 388 in 2009!!).  Why will it be worse this time? Because the underlying economic fundamentals are so much worse today than ten years ago. Prices are higher, consumer debt levels are much higher, and the Fed has little ammunition to stop what’s coming.

But you do. The ultra-luxury market will survive, because the 1% have done great the last ten years (of course, they too will want more for less money), but otherwise, only a few types of new homes will have a chance to sell against the tsunami of foreclosed or soon-to-be foreclosed resale homes that will hit the market like a hurricane…

No matter who your competition is today, within a year or so your primary competitor will be the resale owner who is upside down (or soon to be), and desperate to sell at any price. Only a few product types will be able to compete.

Three of these product types will be featured on the April High-Density tour. Here they are:

1.  Condos – 

The entry level market has been underserved for quite awhile, and condos will have the only price point to attract first time buyers who want new construction. But they’d better be of great design and with amenities you can’t get in that 15 year old foreclosure. 

The last two years of a recovery are the glory years for condos — the first two years of a downturn you can’t give them away unless they’re really high-density and thus lower priced, extraordinarily well designed, in a great location, and offer single level living that you just can’t find in a resale market dominated by 2-story homes.

Even then, the number of condo buyers will shrink significantly.  If you think the ‘correction’ is still 2 years away, condos are the place to be.  If you think the correction is right around the corner, be extra careful with your designs!

2.  Townhomes – 

Same logic, but buyers want townhomes that look and feel closer to a single family home than your grandfather’s brownstone. They need great design, a great location, and amenities you can’t find in the resale market.

3.  High-Density Detached — 

Give buyers a new high-density detached home at the same price (or close) as the resale and they will buy new. The key is to do it right, and you’ll see some great examples on this tour.

Single story homes. Not just for retirees anymore, as builders are discovering that young couples and families love single story living as well. You’ll see some great examples of single story homes, including numerous high-density detached single story product!  Of all 4 types, this is the most recession proof of all.

So, there you have it — all the makings of a great, and very timely 2-day product tour. 

That’s why if you’re building any type of affordable or attached housing you’ll want to attend the Spring 2018 Attached & High-Density Detached New Home Tour of Southern California on April 5th & 6th.

The tour will be based at the Westin South Coast Plaza Hotel at the celebrated Performing Arts Center in Costa Mesa, CA, just a stone’s throw from John Wayne/Orange County Airport and fabulous Newport Beach. The Westin is adjacent to the renowned South Coast Plaza shopping complex, one of the most exclusive shopping and dining destinations in the country (accessible via pedestrian bridge from the hotel).

Why is this tour critical? Because 80% of attached housing buyers don’t really want to be in attached housing (they’d rather buy a detached home if only they could afford one), making your product strategy and product compromises even more critical to your success. On this tour you’ll see a great variety of strategies — join us and discover what separated the winners from the rest of the pack.

Join us on this exciting tour and you’ll see the following —

Great Exterior Architecture — Modern and contemporary exteriors will add spice to your next program.

Roof Decks! If you can’t given them a yard, then give them a roof deck! They’re a hit with younger buyers, and we’ll see some great examples.

Innovative Land Planning — You’ll see alley-loaded townhomes (and detached townhomes), garage-forward townhomes, paseo-alley programs and great motorcourt options for your high-density product. Many of the detached concepts hit double-digit densities, with one project coming in at 18 units/acre detached!

Great weather! This is Southern California after all!!

All in all, you’ll see 18 model home parks, more than 50 decorated models, some great sales centers and amenity facilities, and some of the best interior and exterior design to be found anywhere in the country. You’ll be exhilarated and exhausted by the end of tour(!), but if you’re like most of our tour regulars, you’ll bring back nearly 500 photos chock full of great ideas!

If this is your first tour, you’ll be amazed that we fit this all into two intense, but thoroughly fun days, and in one of the best places in the country to hang out — beautiful coastal Orange County. Come find out why so many of our ‘regulars’ keep coming back year after year! Stay an extra night or two and enjoy all that Orange County has to offer — including the most beautiful weather, beaches, shopping and restaurants to be found anywhere in one place. (Note: Friday & Saturday night rooms at great rates can be added to your stay, but they are limited, so register soon!)

The tour is open to builders, developers, architects, interior designers and their employees.

What’s Included

  • Complete 2-day housing tour on Thursday & Friday led by Kevin Pfeifer
  • 2 nights deluxe hotel accommodations (Wednesday & Thursday nights) at the beautiful Westin South Coast Plaza Hotel at the Performing Arts Center in Costa Mesa, CA.
    Note: A limited number of rooms are also available at group rates if you’d like to extend your stay. Please indicate your arrival and departure dates when you register so that we may make the appropriate hotel reservations for you.
  • Breakfast & lunch on both touring days (Thursday & Friday)
  • Great product, great people, great fun!!

General Agenda

PHT&C’s traditional housing tours are typically staged on Thursday and Friday, and the program generally begins with breakfast on Thursday morning at approx. 8:00 am at the hotel. Our touring coach leaves the hotel after breakfast (no later than 9:15 am) each morning. Lunch is held at a nearby hotel or restaurant on both touring days. The Thursday afternoon tour generally concludes with an informal cocktail reception (as time and logistics allow). On Thursday, our tour bus returns to the hotel no later than 6:00 pm. On Friday, we typically return to the hotel no later than 5:00 pm

Please note that these times are for general planning purposes only and are subject to minor changes.  An update with specific times, meeting locations and other details will be sent to attendees in advance of the tour.

All-Inclusive Registration Fees

First Attendee $1,895
Second Attendee* $1,795*
Each Additional Attendee* $1,650*

*Attendees must be from the same company and same division to qualify for discounts.

NOTE:  Cancellations received after Confirmation but less than 30 days from the start of the tour (the Wednesday evening prior) will be charged a cancellation fee of $395.  Cancellations received between 15 and 29 days prior to the tour will be charged a $595 cancellation fee.  No refunds will be given within 14 days of the tour (Wednesday evening prior).  Substitutions are acceptable at any time.