2017 New Home Tours

Modern TownhomeWinter 2017
MODERN  TOWNHOME TOUR:
High-Density Attached (& Detached)
New Home Tour of Orange County, CA

Thursday & Friday
February 16 & 17, 2017

Westin South Coast Plaza Hotel
at The Performing Arts Center
(800) 937-8461
686 Anton Blvd  Costa Mesa, CA 92626
Map and Directions

Give Your Townhome Designs a Makeover for 2017!

As our current market cycle matures, and housing prices exceed the peaks set in 2006 and 2007, there’s tremendous pressure to use higher density to reach lower price points and expand demand, and for more than 100 years, the traditional townhome has always played a big role in this strategy.

But let’s face it — townhomes, particularly the standard rowhouse, are limited in what they can give the buyer (no yards, little private parking, tons of stairs, etc.), and the basic rowhouse floorpan is frankly, pretty tired and predictable.

But not the “modern townhome” . . . they’re different! Inspired architects have found unique ways to increase density over standard rowhomes and provide totally new floorplans that come much closer to what buyers would like to have. Concepts like the Detached Condo, Townhome/Condo Combo, and Stacked Flat units designed to look like townhomes, are providing buyers with back and side yards, single level living, great light in interior units, and all at densities that match or exceed the traditional row house.

The tour will be based at the Westin South Coast Plaza Hotel at the celebrated Performing Arts Center in Costa Mesa, CA, just a stone’s throw from John Wayne/Orange County Airport and fabulous Newport Beach. The Westin is adjacent to the renowned South Coast Plaza shopping complex, one of the most exclusive shopping and dining destinations in the country (accessible via pedestrian bridge from the hotel).

Why is this tour critical? Because 80% of attached housing buyers don’t really want to be in attached housing (they’d rather buy a detached home if only they could afford one), making your product strategy and product compromises even more critical to your success. On this tour you’ll see a great variety of strategies — join us and discover what separated the winners from the rest of the pack.

Join us on this exciting tour and you’ll see the following —

• Great Exterior Architecture — Modern and contemporary exteriors will add spice to your next program.

• Roof Decks! If you can’t given them a yard, then give them a roof deck! They’re a hit with younger buyers, and we’ll see some great examples.

• Elevators — Townhome buyers (especially the booming but rapidly aging Baby Boomers) hate all the stairs in townhomes, but elevators solve this problem and you’ll see a couple of interesting examples — some as an option, and some as a standard feature.

• Innovative Land Planning — You’ll see alley-loaded townhomes (and detached townhomes), garage-forward townhomes, paseo-alley programs and great motorcourt options for your high-density product.

• Great weather! This is Southern California after all!!

All in all, you’ll see 18 model home parks, more than 50 decorated models, some great sales centers and amenity facilities, and some of the best interior and exterior design to be found anywhere in the country. You’ll be exhilarated and exhausted by the end of tour(!), but if you’re like most of our tour regulars, you’ll take back nearly 500 photos chock full of great ideas!

If this is your first tour, you’ll be amazed that we fit this all into two intense, but thoroughly fun days, and in one of the best places in the country to hang out — beautiful coastal Orange County.  Come find out why so many of our ‘regulars’ keep coming back year after year!  Stay an extra night or two and enjoy all that Orange County has to offer — including the most beautiful weather, beaches, shopping and restaurants to be found anywhere in one place. (Note: Friday & Saturday night rooms at great rates can be added to your stay, but they are limited, so register soon!)

The tour is open to builders, developers, architects, interior designers and their employees.
 

What’s Included

  • Complete 2-day housing tour on Thursday & Friday led by Kevin Pfeifer
  • 2 nights deluxe hotel accommodations (Wednesday & Thursday nights) at the beautiful Westin South Coast Plaza Hotel at the Performing Arts Center in Costa Mesa, CA.
    Note: A limited number of rooms are also available at group rates if you’d like to extend your stay. Please indicate your arrival and departure dates when you register so that we may make the appropriate hotel reservations for you.
  • Breakfast & lunch on both touring days (Thursday & Friday)
  • Great product, great people, great fun!!

 

Typical Agenda

PHT&C’s traditional housing tours are typically staged on Thursday and Friday, and the program generally begins with breakfast on Thursday morning at 8:00 am at the hotel. Our touring coach leaves the hotel after breakfast (no later than 9:15 am) each morning. Lunch is held at a nearby hotel or restaurant on both touring days. The Thursday afternoon tour generally concludes with an informal cocktail reception (as time and logistics allow). On Thursday, our tour bus returns to the hotel no later than 6:00 pm. On Friday, we typically return to the hotel no later than 5:00 pm. An update with specific times, meeting locations and other details will be sent to attendees in advance of the tour.
 

All-Inclusive Registration Fees

First Attendee $1,750
Second Attendee* $1,650*
Each Additional Attendee* $1,595*

*Attendees must be from the same company and division to qualify for discounts.

Note:  Cancellations received after Confirmation but less than 21 days from the start of the tour (the Wednesday evening prior) will be charged a cancellation fee of $395.  Cancellations received between 10 and 20 days prior to the tour will be charged a $595 cancellation fee. No refunds will be given within 10 days of the tour (Wednesday evening prior). Substitutions are acceptable at any time.