Winter 2015 High Density New Home Tour!

1009-10_Montecito-PL-2_FrontExt1009-10_Montecito-PL-2_FrontEWinter 2015
High Density New Home Tour
of Southern California

Thursday & Friday
February 19th & 20th, 2015

Westin South Coast Plaza Hotel
at The Performing Arts Center
(800) 937-8461
686 Anton Blvd  Costa Mesa, CA 92626
Map and Directions

Keep Your Product & Profits in Top Form!

In many markets new home prices have gone up by double digits for three consecutive years, bringing a renewed demand for more affordable attached housing. Builders in Southern California have responded with an explosion of new attached product, and you’ll see the very best on our upcoming two day tour of attached (and high-density detached) model homes on February 19th & 20th.

The tour will be held at the Westin South Coast Plaza Hotel at the renowned Performing Arts Center in Costa Mesa, CA, just a stone’s throw from John Wayne/Orange County Airport and fabulous Newport Beach.

Why is this tour critical? Because 80% of attached buyers don’t really want to be in attached housing — they would rather buy a detached home if only they could afford it. That makes your product strategy and product compromises even more critical to your success. On this tour you’ll see a great variety of strategies — some big winners, and a few that took a swing and a miss — join us and discover what separated the winners from the rest of the pack.

Here’s just one example — You’ll see a truly innovative combo/condo project (flats + 2-story townhomes combined) — it’s a C-shaped, alley-loaded 10-plex, but four of the ten units are ranch homes!  Truly innovative and 23 units/acre.

Diversity will be the key to this tour. We’ll cover a lot of ground and see a great variety of product types, from duplexes to 2, 3, and 4 story stacked flats, to townhomes and combo-condos, and some great high-density detached townhomes and detached condos. You’ll see traditional units, alley loaded, paseo alleys, and unique clusters and motor courts. We’ll even visit a great rental project or two! And just for eye candy fun, we’ll throw in a couple of over-the-top luxury projects at the end of each day.

All in all, you’ll see 18 model home parks, more than 50 decorated models, a number of great urban MPC’s, some great sales centers and amenity facilities, and some of the best interior design to be found anywhere in the country. You’ll be exhilarated and exhausted by the end of tour(!), but if you’re like most of our tour regulars, you’ll take back nearly 500 photos chock full of great ideas!

If this is your first tour, you’ll be amazed that we fit this all into two intense, but thoroughly fun days, and in one of the best places in the country to hang out — beautiful coastal Orange County.  Come find out why so many of our ‘regulars’ keep coming back year after year!  Stay an extra night or two and enjoy all that Newport Beach has to offer — including the most beautiful weather, beaches, shopping and restaurants to be found anywhere in one place.

The tour is open to builders, developers, architects, interior designers and their employees.

What’s Included

  • Complete 2-day housing tour on Thursday & Friday led by Kevin Pfeifer
  • 2 nights deluxe hotel accommodations (Wednesday & Thursday nights) at the beautiful Westin South Coast Plaza Hotel at the Performing Arts Center in Costa Mesa, CA.
    Note: A limited number of rooms are also available at group rates if you’d like to extend your stay. Please indicate your arrival and departure dates when you register so that we may make the appropriate hotel reservations for you.
  • Breakfast & lunch on both touring days (Thursday & Friday)
  • Complete tour syllabus with extensive details and sales & marketing information on each community we’ll visit
  • Great product, great people, great fun!!


All-inclusive Registration Fees

First Attendee:  $1,795
Second Attendee*:  $1,695
Each Additional Attendee*:  $1,595

*Attendees must be from the same company/division to qualify for discounts.

Note:  Cancellations received after Confirmation but less than 21 days from the start of the tour (the Wednesday evening prior) will be charged a cancellation fee of $395.  Cancellations received between 10 and 20 days prior to the tour will be charged a $595 cancellation fee.  No refunds will be given within 10 days of the tour (Wednesday evening prior).  Substitutions are acceptable at any time.